Wholesale Optical Accessories for Optometry Practices

Grow your optometry practice with custom-branded accessories, retail-ready products, and essential workshop tools. All under one roof.

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Partners

Optometrists across Australia & New Zealand trust Optica with their Check out the examples below...

Looking for custom-branded optical accessories?

You're in the right place

How custom-branded accessories work in 4 simple steps

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Step 1 /

You Decide

Browse our premium accessories and select the styles that best suit your practice.

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Step 2 /

We Design

Our in-house team works with you to design your accessories free of charge.

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Step 3 /

We Develop

We produce your custom-branded accessories with precision and care.

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Step 4 /

We Delight

Your accessories are delivered to your door ready to impress.

2-year warranty guarantee

Short lead times – delivered in just 3 weeks*

Only the best customer service

Three custom-branded ranges to bring your Practice's brand to life

Whether you want subtle logo branding, full-image impact, or a completely custom design, our branding options help your practice stand out with every dispense.

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LOGO LUXE Range

Fast turnaround, low minimums and vibrant printing — our printed logo cases make it easy to promote your practice with every dispense.

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PICTURE PERFECT

Turn your favourite image into a powerful branding tool. Our premium digital wrap cases feature full-colour prints, custom interiors, and a high-end...

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BESPOKE BRANDED Range

Put your brand front and centre with the Bespoke Branded Case. This premium case lets you personalise with your logo and...

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BRANDED Retail Bags

Put your brand front and centre with the Bespoke Branded Case. This premium case lets you personalise with your logo and...

Three custom-branded ranges to bring your practice's brand to life

Whether you want subtle logo branding, full-image impact, or a completely custom design, our branding options help your practice stand out with every dispense.

Luxe-Square

LOGO LUXE Range

Fast turnaround, low minimums and vibrant printing — our printed logo cases make it easy to promote your practice with every dispense.

Picture-Perfect-Square

PICTURE PERFECT

Turn your favourite image into a powerful branding tool. Our premium digital wrap cases feature full-colour prints, custom interiors, and a high-end...

Bespoke-Square

BESPOKE BRANDED Range

Put your brand front and centre with the Bespoke Branded Case. This premium case lets you personalise with your logo and...

Luxe-Square

BESPOKE BRANDED Range

Put your brand front and centre with the Bespoke Branded Case. This premium case lets you personalise with your logo and...

What our customers say

Retail-ready Accessories

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The value of retail

Our comprehensive retail-ready range of accessories enhance the customer experience, keep eyewear protected and create valuable upselling opportunities.

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Fashion Cases

Refresh your retail offering a range of fashion cases, available in multiple materials, styles, shapes, and colours.

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Lens Cleaning

Lens cleaning products your patients actually use, with quality formulas that are easy for you to retail.

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Cords & Chains

Stylish, durable cords and chains your patients will love, easy for you to stock and sell.

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Magnifiers

Practical, easy-to-sell magnifiers your patients trust for reading, hobbies, and everyday low vision support.

Workshop Tools & Parts

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Lab Equipment

Professional-grade lab equipment to support efficient in-practice repairs, adjustments, and lens fitting.

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Tools

Everyday tools for frame adjustments, repairs, and fitting, designed for busy optical professionals and practice staff.

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Frame Parts

Essential frame parts for quick repairs, easy replacements, and seamless customer service every day.

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Eye Testing

A curated range of eye testing tools and charts to support accurate, in-practice assessments and patient care.

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Everything you need to kit out your workshop

We’ve got the tools, parts, and accessories to keep your workshop running smoothly.

Featured

Optica Floor Stand

Display your entire accessory collection with our high-quality, durable floor stand. This all-in-one solution is crafted to hold a variety of products, frames, cords, solutions, cases, and more! Comes fully stocked and ready for easy replenishment.

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We are here to help you

Call or schedule a call with one of our local experts. Read our FAQs or visit Optica Brands